Arts and Media

Advertising and Marketing

Advertising and marketing may be for you if you are interested in:

  • researching, analysing and interpreting information
  • planning and developing ideas for how to promote an organisation, products or services
  • working with people, including the media and clients
  • graphic design and using creative skills
  • using communication skills, such as writing or presenting
  • sales and customer service.

Creative Design

Creative design may be for you if you are interested in:

  • using creative, design and drawing skills
  • using different techniques to create artworks and images
  • working with your hands
  • interpreting and developing other people's ideas
  • using computers and design software.

Culture and Heritage

Culture and heritage may be for you if you are interested in:

  • history, art or education
  • working with a range of cultural materials and objects
  • organising, storing and retrieving information
  • using analysis and research skills
  • using specialised software and databases
  • using communication, people and teaching skills
  • using creative skills to do tasks like designing art exhibition props
  • using project management skills to schedule exhibition display work, and check its quality.


Entertainment may be for you if you are interested in:

  • performing and entertaining people
  • public speaking or interviewing people
  • working behind the scenes to make film, television, radio, media or audio productions
  • expressing ideas and developing concepts
  • research, writing and communication
  • using and maintaining technical equipment such as broadcast, lighting, film, recording, or computer editing equipment
  • using planning and organisational skills.


This industry may be for you if you are interested in:

  • other societies and cultures
  • how languages are used
  • analysing and interpreting information, and problem solving
  • working with others and using communication skills
  • reading and research
  • teaching.

Writing and Publishing

Writing and publishing may be for you if you are interested in:

  • writing
  • researching and analysing information
  • interviewing other people for information
  • editing and proofreading other people's work
  • planning the design and layout of publications
  • managing the production of publications.
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